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The Apple Is Rotting March 11, 2011

Posted by weare1 in commentary, economics, frugality, geek, OS X, rant, software.
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Steve’s not gone for five minutes before they start up with the old greedy tricks again. Apple’s done it again by charging $5 for their compiler. Do they hope to increase their bottom line $5 at a time from DEVELOPERS?! Or maybe they just want to alienate their developers. Or maybe they want to discourage the next great developer from writing the next great thing for their platform. Hello Apple, you WANT developers.  Repeat until understood; Developers are not a profit center!

Those of you that are old school remember when Steve left (got kicked out) in the mid 80’s and what happened to Apple then; They produced marketing limited computers, and shoddy overpriced products. Straight up, they got lazy and greedy. Lest us not forget that it was Apple during this time that invented the mandatory operating system upgrade, now standard industry practice for revenue generation (greed.)

Maybe their success with their AppStore went to their head, and they think that now they don’t need developers, or that they can be treated poorly, or even milked for revenue.  Dumb, dumb, dumb.  Apple’s distribution costs are essentially zero, I just don’t understand this decision at all.  I understand the people running the company now are MBA’s just like Scully was, it’s so obvious.  While the street might say that you need MBA’s to run this company, it’s painfully obvious they want to run it into the ground by milking every drip of revenue from it they can.  They know nothing about sustainability or innovation.

Apple you’re going in the wrong direction again. Charging for your development platform has to be the stupidest decision in the modern computer business. You should, in addition to reverting the compiler back to free, go one step further and either continue to support your older operating systems like 10.4 or offer upgrades for free. Making operating systems essentially a subscription service might apparently help your bottom line, but you risk losing customers. If your competitors weren’t lazier and more greedy then you, then you might have real competition; Rest assured at some point in time it will happen. Lets hope by then you’re not too fat, lazy, and greedy to change.